Soft2Bet Explained: Technology, Gamification, and Regulated iGaming Solutions

Introduction to Soft2Bet

Soft2Bet is an established global iGaming technology company that delivers advanced solutions for online casino and sports betting operators in regulated markets. By combining proprietary technology, structured gamification, and regulatory expertise, Soft2Bet supports both operators and end users through engaging, compliant, and scalable gaming platforms.

For official company information and product details, the Soft2Bet website can be accessed here: https://soft2bet.com.
This article provides a detailed, well-structured explanation of Soft2Bet, covering its origins, platforms, services, and operational approach, ensuring readers gain a complete understanding without the need for further clarification.

What Is Soft2Bet and What Does the Company Do?

Core Business Model

Soft2Bet operates through a dual structure:

• B2B iGaming technology provider, supplying turnkey platforms and modular systems to licensed operators
• B2C iGaming operator, managing a portfolio of consumer-facing brands in regulated jurisdictions

This model allows the company to develop technology in real-market conditions while continuously refining its solutions for partners.

Key Company Facts

• Founded: 2016
• Founder: Uri Poliavich
• Employees: 100+ professionals
• Operational reach: 11 jurisdictions
• Active licenses: 19

Company Background and Strategic Direction

Soft2Bet was established with the aim of modernizing online gaming experiences while ensuring compliance with regulatory standards. From its early stages, the company focused on building proprietary technology rather than relying solely on third-party solutions.

A significant part of Soft2Bet’s strategic direction has been the integration of gamification mechanics that go beyond traditional bonus systems. This approach led to the development of its flagship engagement solution, MEGA, which has become a core component of both B2B and B2C operations.

Global Presence and Regulatory Framework

Soft2Bet maintains operations across 11 regulated jurisdictions, reflecting a strong focus on compliance, transparency, and responsible operations.

Licensed Markets Include

• Denmark
• Sweden
• Romania
• Ontario (Canada)

Operating under 19 confirmed licenses, Soft2Bet aligns its platforms with local regulatory requirements, including player protection, data security, and responsible gaming measures.

MEGA Platform by Soft2Bet

Overview of MEGA (Motivational Engineering Gaming Application)

Introduced in 2023, MEGA is Soft2Bet’s proprietary gamification solution designed to enhance player engagement through structured and customizable mechanics.

Rather than functioning as a standalone engine, MEGA is positioned as a complete engagement solution, integrating rewards, challenges, user segmentation, and analytics within a single framework.

MEGA Functional Components

MEGA includes:

• Dynamic reward systems
• Personalized engagement paths
• Advanced player segmentation
• Market-specific configuration options

Measured Engagement Results

Official performance indicators show:

1. 4× increase in player screen time
2. 65% growth in Net Gaming Revenue (NGR)
3. 50% rise in average deposit size
4. 45% improvement in ARPU

These outcomes illustrate how structured gamification can support both user experience and commercial performance.

B2C iGaming Brands Managed by Soft2Bet

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Soft2Bet operates several B2C brands, each designed for specific regulated markets with localized features and content.

Current Brand Portfolio

• Betinia – Denmark, Sweden
• Campobet – Denmark, Sweden
• Tooniebet – Ontario, Canada
• Quickcasino – Sweden
• Don.ro – Romania

Each brand incorporates:

• Local language support
• Market-aligned design and UX
• Responsible gaming tools
• Diverse casino and sportsbook content

B2B iGaming Solutions for Operators

Turnkey Platform Capabilities

Soft2Bet provides comprehensive B2B solutions that allow operators to launch and scale platforms efficiently within regulated environments.

Platform Features

• Frontend customization and UX configuration
• Integrated casino solution with extensive game libraries
• Sportsbook integration
• Player Account Management (PAM) system
• Managed services, including:
  • Customer support
  • Risk management
  • Compliance operations
• Payment integrations supporting multiple local methods

Operator Advantages

Operators benefit from:

• Faster deployment timelines
• Centralized compliance support
• Flexible market-specific configurations
• Scalable infrastructure

Soft2Bet Invest and Industry Innovation

In July 2024, Soft2Bet introduced Soft2Bet Invest, a €50 million innovation fund dedicated to supporting projects in iGaming and casual gaming.

Focus Areas of Soft2Bet Invest

• Funding early-stage and growth-phase companies
• Providing operational and strategic mentorship
• Encouraging sustainable and compliant innovation

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, acknowledging its role in advancing industry development.

Responsible Gaming and Compliance

Responsible gaming is embedded into Soft2Bet’s operational framework.

Core Responsible Gaming Practices

• Dedicated responsible gaming teams
• Continuous monitoring and risk assessment
• Fraud prevention systems
• Regular audits by regulatory authorities

Beyond regulatory requirements, Soft2Bet applies additional safeguards designed to promote safe and sustainable gameplay across all platforms.

Key Features That Define Soft2Bet

Distinctive Elements

• Customizable Gamification
  Engagement mechanics such as avatars, collectibles, and progression systems.
• Flexible Configuration
  Operators can tailor features based on regional and demographic needs.
• Extensive Content Portfolio
  Over 12,500 games and more than 1 million live events annually.
• International Accessibility
  Support for 20+ languages and 70+ payment methods.

Awards and Professional Recognition

Soft2Bet’s work has been recognized by major industry organizations.

Notable Awards

• 2025 Global Gaming Awards EMEA
  • Executive of the Year – Uri Poliavich
  • Platform Provider of the Year
  • Product Launch of the Year (MEGA)
• iGaming Sword Award 2023
  • Turnkey Supplier of the Year

These awards reflect consistent contributions to iGaming technology and operations within regulated markets.

Final Thoughts on Soft2Bet

Soft2Bet represents a structured, technology-driven approach to iGaming, combining engagement-focused platforms, regulatory compliance, and long-term industry development. Through MEGA, its B2B solutions, and its portfolio of regulated B2C brands, the company supports operators and players alike with reliable and adaptable gaming environments.

For anyone seeking a clear, professional understanding of Soft2Bet, this overview outlines how the company operates, what it offers, and why it continues to be a relevant participant in the global iGaming ecosystem.

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